A Social Media Designer is one who designs photo posts, reels, stories and visual collateral for the social media accounts of a company. They must be good at using design tools like Photoshop, Adobe Indesign or Procreate. A social media designer should have a good understanding of layout design and the creation of advertisements and promotional images. They must stay up to date with the latest trends on social media and its algorithms, be punctual with posting and have a little understanding of writing good copy for post captions. In this post, we will learn why a work-from-home or a remote work model is the best for a Social Media Designer job.
Best Time to Post on Social Media:
Depending on the country your employer is based in and the location of the target audience, posting times may vary. For a social media designer job, posting is generally done at a time when people might be commuting to work and have the time to go through their social media on the train. A Friday night post before ushering in the weekend and many more odd timings. If a Social Media Designer is stuck on the bus going to work while they should be posting a sponsored post on Instagram, it would defeat the purpose of the job. The work schedule of a social media designer should be modeled around the best times to post for their employer. That may not always be possible with a 9 to 5 schedule.
Ideas for Social Media Posts:
So what does a social media designer do? Being a social media designer largely involves coming up with the most eye-catching design ideas. A campaign gets the most likes and shares when the colours, photos, videos, design and fonts come together to make cohesive content. The idea must be communicated well with the audience. The result of the work might be just a single image or a 30-second video. But the time and quality of ideas it may have taken to make that content probably exhausted the designer. Challenging work is done best in a relaxed environment and without a boss over your shoulder.
Gadgets For A Social Media Designer Job:
A good laptop, a smartphone, a digital pencil and an iPad or graphics pad. These tools are no longer exclusive to just a professional environment. Desktop computers were mostly for offices in the 80s and the internet was rare in common households in the ’90s. But when the best gadgets and good internet are everywhere, a pointless commute to the office to use the same gadgets seems like a waste of fuel. Once a designer owns all the necessary tools, going to the office every day is slightly redundant. You need only a few resources for a social media designer job.
Music for Social Media Posts:
Companies generally don’t spend too much money on an in-house social media team. So what are the essential skills for social media designers? Usually, a social media designer must click photographs, design a post, write content for post descriptions, and pick a trending song to go with it. Updating playlists and listening to popular music becomes a part of research too! It is not good office camaraderie to ignore your colleagues, wear your earphones and listen to trending TikTok songs to prepare a playlist. A social media designer’s job needs focus and personal space.
Work-from-Home for a Social Media Designer:
Even with office, mixed working models, or a fully remote working model, comprehensive communication and project planning are still essential. A meeting is needed once or twice a week to discuss agendas and review the results of past work. But why take a crowded tube and travel miles when it can be done through a video call? You may have a boss who prefers traditional communication in a conference room. Even then, a mixed work model still works just as well.
Creating effective social media designs is done better with a clever work schedule. The designer needs to have the time to research social media design tools and software. Also, they must be up to date with trends in social media design. They must optimize social media designs for engagement and so much more. So why not do all of this well in a comfortable work environment?
Will you convince your boss to allow you a mixed work model or a fully remote work arrangement with these totally valid points?
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