The word “Avant” means “original” or “innovative” in French and the word “basic” means “simple” or “ordinary.” This is why the “Avant Basic” design style is a merger of contradictions. It follows the design principle of “contrast” and yet somehow the result is harmonious.
Avant basic is a style of Interior Design that is a perfect blend between minimalism and maximalism. This design trend combines the principles of less and more seamlessly to form a setting of many bright colours, basic patterns and shapes but with flat finishes of less or no textures, highlights or shadows. Avant Basic is made popular by Gen-Z kids in response to overly minimalistic styles that tend to have less or no “personality.”
Recently, Avant Basic has transcended from Interior Design to Graphic Design and even UI Design. Now that you know what is Avant Basic Design, let us learn its characteristics and how to use this design style effectively.
Pastel Pop
Avant Basic designs mostly use bright colours that are either pastel or just bright and saturated. Whenever these colours are used, there will usually not be gradience and the design elements and even the furniture will lack any texture. The elements will have a minimalist smooth surface and the object will have bright colour blocks.
Pattern Play
Think of the most basic checkered patterns, squares, spots or even standard stripes like Kate Spade. These basic patterns are usually used in either black and white or in a bright Avant Basic colour. This would depend on the design harmony with the surrounding elements and the overall aesthetic of the project. Using the warp or liquify tool in Photoshop, the patterns can be made wavy for a unique twist. The intricate patterns or rough textures are mostly never used in Avant Basic design projects
Basic Shapes
Diamond stars, window shapes, squiggly squares and solid daisy shapes are what you will see in Avant Basic projects. Even furniture and frames used in Avant Basic interiors are likely to be squiggly squares that almost look like it is something out of a toy box. In graphic design and user interface, Avant Basic elements mostly include dialogue boxes with rounded edges. Also, you may find diamond stars and other basic shapes. Drop shadows are mostly not used as the saturated colours offer enough contrast for distinction among elements.
Play around with colours, patterns and shapes along with an application of the 12 principles of design. Soon enough you will master the Avant Basic design style for your next design project.
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