90s Nostalgia Graphic Design Aesthetic

by | May 29, 2023 | Design Style Guide

What is 90s nostalgia design?

90s nostalgia design is a design trend that has become increasingly popular in recent years, particularly in graphic design and branding. This style is characterised by its use of bold, bright colours, playful typography, and retro-inspired imagery, particularly from the 90s.

Colour Palette or Colour Scheme 90s Nostalgia Design?

90s Nostalgia Design takes bright pastel colours and increases saturation. This makes the colours look like a balance between pastel colours and shocking neon colours. The bright colours that came in the Crayola box are generally seen in 90s Nostalgia Design

What are the design elements for 90s Nostalgia Design?

Icons that became famous in the 90s like the smiley face, dotted textures, animal prints on hot pink backgrounds, checkerboard and squiggly noodle lines are seen in the 90s Nostalgia Aesthetic. Moreover, design elements in the 90s Nostalgia tend to have bold, black outlines. If there is no outline, then the imagery is likely to resemble Risograph prints. The imagery will generally include 90s elements like cassette tapes, rollerblades and boom boxes. 

What are the Font Styles for 90s Nostalgia Design?

Weighted bubble type, fonts with rounded edges or even fonts with a drop shadow outline in multiple colours are fonts used in 90s Nostalgia Design.

90's Nostalgia Graphic Design Aesthetic - Know Thy Art

What are the Backgrounds and Textures for 90s Nostalgia Design?

Light dust effects, worn-out effects like on old photographs from the 90s, glitches, noise and even a little grunge are the textures used in 90s Nostalgia Design. All this, along with the use of saturated colours make the overall 90s aesthetic pop.

What is the Layout Style for 90s Nostalgia Design?

The imagery contained within a box along with text below and disclaimer information printed in the slug corner of images was standard for posters in the 90s. That is why 90s Nostalgia Designs tend to follow the same layout. 

What is the Creative Industry Application for 90s Nostalgia Design?

Since Millennials and GenZ grew up in the 90s, any brand that caters to this demographic would do well to adopt this style. 90s Nostalgia Graphic Design tends to have a happy and funky feel to it. If this suits the “brand personality” of a company and it goes well with their products and advert messaging, then adopting this style is clever.

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