At this stage, Graphic Artists and Visual Designers work in film post-production along with the Art Department and Production Design teams. They are done filming the scenes using the props and sets that Graphic Artists and Visual Designers made in Photoshop, Auto CAD, or with metal and wood. Now it is time to make sure everything looks perfect on film. This is part of post-production. As an example, imagine that a chef has prepared the main course and desserts. Now, they have to tell the servers to serve the meat and gravy first and then the pudding. Because savoury followed by sweet is the proper way to enjoy the flavours of a meal. Let us see how Visual Designers and Graphic Artists in movies will work after filming.
Part 2 – Post-production
Matching Themes and Schemes
After a scene on a battlefield, there might be a scene to mourn the loss. If the battle scene is full of dark earthy colours and grunge textures then the mourning scene will also have to have a muted colour scheme. The little flag pins on jackets, the wreaths of Lilies, the colours of the ribbons, etc. are also adjusted. The Visual Artist will have to advise the production team not to over-saturate the colours or overexpose the highlights. This is not far from the work of a Graphic Designer whose job it is to make sure that highlights and shadows are done just right.
Finishing
Each of these scenes is crafted meticulously and placed in the proper sequence. Doing this makes the scenes sync with the shifting tone of the narrative. Once this is done, the film’s Production Design team, Art Department and Graphic Artists team ideally watch the movie together. At this stage, the entire film is already shot and mostly edited.
However, just in case the Visual Artists spot any discrepancies and it is too late to go rebuild a set or change the graphics in a prop, the Post-production Team of CGI and VFX artists are called in. This is where the colours and details of an object on set can be corrected. This is where innovative graphic design techniques are used in movies. The Graphic Artist and Visual Designer will immediately get to work to digitally alter these details and have the VFX team implement it in the film.
Overall Aesthetics
The main pillar of a movie is the story. This story has a genre, mood and vibe. The soundtrack and music have to be in line with the movie’s story. Similarly, art and design should also lend themselves to the mood. If a film is set in the Old West, then the aesthetic will have bright afternoon sunny scenes. Such a colour filter will visually communicate “scorching heat.” Creating effects with visual design in movies has always been an important part of filming. Graphic Artists and Visual Designers in film post-production will make sure the fonts on shop signs have an Old West vibe. Also, the bright yellowish-orange filters will help the audience feel the visuals. The Art Department will have to notice each detail. This will help them make sure the overall aesthetics bring out the mood of the narrative.
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